Instagram automation for creators & small businesses

Turn Instagram interactions into conversations that run themselves.

Turn comments, story replies and DM keywords into multi-step Instagram conversations — with smart logic, timing and analytics built in.

Be first in when public access opens.

Connects securely — you never share your Instagram password.

Build it visually. Preview it before it runs.

The product

From Instagram interaction to complete conversation

Tregr listens for the Instagram interactions you choose, runs the conversation you’ve built, and shows you what happened afterwards.

1Start

Start from Instagram

Choose the interaction that should trigger the automation.

CommentsStory replies NewDM keywords New
2Build

Build the conversation

Create the messages, timing and logic visually on the canvas.

Send DM
Follow Gate → branch
Smart Delay
Next message
3Understand

See what happened

Understand which automations, keywords and interactions drive activity.

Conversations
7-day trend
Completion
By automation
Keywords
Performance
Link clicks
Tracked
Triggers

Start from the interaction that matters

Every automation begins with something your audience already does on Instagram.

Comments Flagship

Someone comments your keyword on a post or reel — Tregr starts the automation and sends the DM.

Story replies New

Start an automation when someone replies to your Story.

DM keywords New

Start an automation when someone sends a specific keyword in your DMs.

How it works

Live in three steps

Set it up once. Tregr runs it every time the interaction happens.

1

Choose what starts it

Choose the Instagram interaction that starts the automation.

2

Build the conversation

Add messages, logic, delays and actions visually on the canvas.

3

Turn it on

Tregr runs the automation automatically when the interaction happens.

The builder

Not just one reply. A real conversation.

Go beyond a single automatic reply. Build a conversation that continues, branches and adapts step by step to how each person responds.

Multi-step conversationsChain messages, branches, delays and actions into one automation.
Smart branchingSend people down different paths based on conditions.
Smart DelayWait minutes or hours, then continue automatically.
Tag people along the wayLabel contacts as the conversation unfolds.
Multi-step automation
CommentSomeone comments “PRICE”
Send DM“Want the full breakdown?”
Smart DelayWait 10 minutes
Send DMFollow-up with the details
Does this person follow you?
Yes
Deliver the resource right away
No
Ask them to follow first
Then check again and deliver
Follow gate

Reward followers. Handle everyone else differently.

Tregr can check whether someone follows you, then send them down the right path — deliver instantly to followers, or ask everyone else to follow and check again.

Real follow checkTregr asks Instagram whether the person follows your account.
Branch beyond followsRoute by whether you’ve tagged someone, or split test 50/50.
Smart automation

Logic, timing and tracking — built in

Everything you need to make an automation feel considered, grouped by what it helps you do.

Shape the conversation

Send people down different paths automatically.

Follow statusTags50/50 split

Control the timing

Smart Delay waits minutes or hours, then continues on its own.

Minutes / hoursAutomatic follow-up

Remember intent

Tag people during the automation so you can segment them.

Contact tags

Know what gets clicked

Track link clicks so you can see what actually lands.

Link-click tracking
Analytics

See what’s actually driving conversations.

Every automation reports back — so you know what’s working and where people drop off, in your own time zone.

Conversations, completion & trendsVolume over time and how many finish.
Trigger, keyword & link performanceSee which keywords and links pull their weight.
Peak-activity timingKnow when your audience actually engages.
Trust & connection

Your Instagram password stays yours.

Connecting Instagram is the step people worry about most. Here’s exactly how Tregr handles it.

Connect securely — no password sharingYou authorize Tregr through the official Meta/Instagram authorization experience. Your password is never entered into Tregr.
Only the access Tregr needsTregr asks for the permissions required to run your automations — nothing more.
Disconnect anytimeUnlink your Instagram account from Settings whenever you want.
Delete your dataRequest deletion of your Tregr data — handled within 30 days.

Secure authorization

Authorization happens through Meta/Instagram — Tregr receives secure access, never your password.

YouMeta / InstagramTregr
Pricing

Start free when public access opens.

Join early access now. No card will be needed for the Free plan when access opens.

Free
For trying Tregr with a real automation.
$0/mo
100 conversations / mo5 automations
  • Comment automations
  • Visual automation builder
  • Basic analytics
Join early access
Starter
For creators using Tregr regularly.
$9/mo
1,000 conversations / mo15 automations
  • Everything in Free
  • Follow Gate templates
  • More conversations
Join early access
Pro
For higher conversation volume.
$49/mo
20,000 conversations / moUnlimited automations
  • Everything in Growth
  • Highest included volume
Join early access

What counts as a conversation?

Someone triggers an automationTregr sends several messagesThey replyIt continues= still one conversation
FAQ

Questions, answered

Tregr works with Instagram professional accounts — Business or Creator. If you currently use a personal account, you’ll need to switch it to a professional account before connecting Tregr.
No. Tregr uses the official Meta/Instagram authorization experience. You never enter your Instagram password into Tregr.
Tregr is opening in stages. Join early access and you’ll be able to start on the Free plan — build and run real automations with a set number of conversations each month, no card required — as soon as public access opens.
One triggered automation run — no matter how many back-and-forth messages it contains. If someone triggers your automation and exchanges five messages, that’s still one conversation.
Yes. You can disconnect your Instagram account from Settings at any time, and you can request deletion of your Tregr data.
Yes. Comment automation is Tregr’s established trigger; Story-reply and DM-keyword triggers are currently New/Beta.
Tregr is currently designed around one Instagram account at a time.

Ready to stop answering the same Instagram messages manually?

Be first in when public access opens.